THE IMPORTANCE OF TESTIMONIALS AND FEEDBACK
In addition to having your customers spend more money with you, you’ll undoubtedly want testimonials, case studies, and specific feedback.
The importance of testimonials and case studies are obvious. You can add them to your sales letter, emails, and other marketing materials to boost your credibility, which will ultimately lead to more sales.
But never underestimate the importance of feedback. And by feedback, I don’t just mean generalizations about how easy the ordering process was or their satisfaction. Those are important things, but what you’re really after is the golden nuggets, the types of products they’d be interested in, market testing and that sort of thing. In a moment, I’ll show you some example emails, including a template you can adapt for your own product or service that will tell you all of this and more…PLUS get your customers to give you the best kinds of testimonials and case studies.
And don’t forget to ask them about the ease of use of your product, the ordering process, product fulfillment, everything. For every one person who tells you about an issue or pet peeve, there are probably 10 or more that are thinking it, but don’t tell you. You have an opportunity to address each concern, or at a minimum explain it in your FAQ section, which you’ll send them in the welcome email.
Scot
